Retailer-exclusive DLC is common practice; it happened with Mortal Kombat, and was in full-swing with Watch Dogs. However, GameStop may be taking things further, as the company may have plans for entire “exclusive gameplay” sections for later releases.
GameStop is one of the biggest video game retailers in the world. Despite constant backlash from the online community, the “brick and mortar” chain continues to show success, partially fueled by the company’s use of pre-order promotions. While Amazon and Wal-Mart have only recently begun offering outlet-exclusive content, almost every GameStop-based pre-order contains some kind of early-access or retailer-exclusive DLC. In the past, GameStop’s bonuses have only related to extra content to be used in conjunction with the core game…A new report from VentureBeat suggests that this practice is about to change, and it may not be in favor of the gaming community.
According to statements by R.W. Baird analyst Colin Sebastian, representatives from GameStop recently spoke to the corporate investment firm to discuss the future of the video game retail giant. While GameStop currently offers timed-exclusives and often retailer-exclusive DLC, Sebastian claims that GameStop is looking to get involved with the development process of big, triple-A titles. Sebastian states that “software publishers are more enthusiastic” about partnering with GameStop, and that “future models may include GameStop offering exclusive gameplay”. With the retail chain working with publishers and developers in the early phases of game-development, this would allow for potential areas which are “content exclusive to [the retailer] included in the game”.
This business practice has been confirmed by GameStop PR spokesperson Jakie Smith, who claims that GameStop is also working to obtain “both physical and digital exclusives for [its] customers”.
GameStop secured itself as one of the largest sellers of next-gen consoles earlier this year, due to its numerous trade-in programs and promotions. The company was also one of the first to implement Sony’s and Microsoft’s “upgrade” program, where gamers could trade-in their current-gen versions of games, in exchange for next-gen versions at a considerable discount.
Image courtesy of GameStop